Michigan Association of School Boards
During my time at the Michigan Association of School Boards, I encountered a wealth of branding materials that, while abundant, lacked cohesion and a clear direction. I took the opportunity to bring consistency and purpose to the organization’s brand. From creating a formal brand book and redesigning essential documents to leading social media campaigns and rebranding major publications, I helped shape a unified and professional identity. What you see here represents just a small piece of the impact I made.
Brand Book
Ideation, conception, design, and layout of all components for MASB's brand. When I came to MASB, the brand book provided was more of a templated, "this is what your logo and colors look like" outline rather than something that was set up to evolve with the brand. I decided to do change that.
Full interactive PDF available for download below.

LeaderBoard Magazine
Typesetting, graphic development, and full layout of MASB's triannual 40+ page print magazine. Covers shown were conceptualized, developed, photographed, and edited by me. Digital PDFs available upon request.







Annual Report
Full design and layout of all components for visual representation of provided data.


School Board Recognition Month Visual Identity
Design and development of the "Proud School Board Member" messaging and visuals. Shown here are posters offered to school board members during School Board Recognition Month in January.




Annual Conference Print Mailer
This was designed to build (pun intended) on the blueprint theme for MASB's 2018 Annual Leadership Conference, resulting in what ended up being a multi-fold, semi-perforated, USPS-approved mailer. I came up with this idea to break away from the typical four-page letter-sized print mailer, and developed several iterations before finalizing the folds with our local printer. Developing the visuals and messaging structure, I ensured that a recipient opening it up would experience what can only be described as an MASB cootie catcher.



Get On Board Branding
Redevelopment of MASB's board member campaign logo and campaign look and feel. Shown here is the logo in context of a print piece.

